Project Overview

Description:

• This project showcased the application of design thinking to create a user-friendly, clickable prototype for CheapOair, with a focus on refining the user journey.

Methodologies/Tools:

• A medium-fidelity prototype was developed to visualize the design solutions, accompanied by thorough documentation of the design rationale and decision-making process.

Design Process:

• The design process encompassed empathy mapping, ideation sessions, rapid prototyping, and iterative user feedback loops, ensuring that the prototype met the end-users' travel booking needs.

User-Centric Focus:

• User needs were at the forefront, with a goal to simplify and enhance the flight-booking experience by addressing common pain points and streamlining navigation.

Challenges and Solutions:

• One major challenge was balancing aesthetic appeal with functionality. The solution was an iterative design approach that involved user testing at each stage to ensure the prototype remained intuitive and efficient.

Results and Reflections:

• The clickable prototype was well-received, demonstrating the effectiveness of the design thinking approach in creating solutions that resonate with users and meet business objectives.

Conclusion:

• The project served as a testament to the power of design thinking in transforming ideas into tangible, user-centric digital solutions, paving the way for improved customer experiences in the travel industry.